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pixelheros/.claude/docs/templates/pitch-document.md
2026-05-15 14:52:29 +08:00

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# Game Pitch: [Title]
*Version: [Draft Number]*
*Date: [Date]*
---
## The Hook
> [One powerful sentence. If someone reads nothing else, this should make them
> curious.]
---
## What Is It?
[2-3 sentences expanding the hook into a clear picture. Genre, setting, core
mechanic, and what makes it special.]
---
## Why Now?
[Why is this the right game at the right time? Market trends, audience gaps,
technology enablers, cultural relevance.]
---
## Target Audience
**Primary**: [Who is the core audience? Be specific — not "gamers" but
"roguelike fans who enjoy build-crafting and short sessions"]
**Secondary**: [Adjacent audience who would also enjoy this]
**Market Size**: [Estimated TAM based on comparable titles]
---
## Comparable Titles
| Title | Similarity | Our Differentiation | Commercial Performance |
| ---- | ---- | ---- | ---- |
| [Game 1] | [What's similar] | [What's different/better] | [Revenue/units if known] |
| [Game 2] | [What's similar] | [What's different/better] | [Performance] |
| [Game 3] | [What's similar] | [What's different/better] | [Performance] |
---
## Core Experience
### The Player Fantasy
[What does the player get to BE or DO? The emotional promise.]
### Core Loop (30 seconds)
[Describe the primary activity]
### Session Flow (30 minutes)
[What does a typical session look like start to finish?]
### Progression Hook
[Why do players come back tomorrow?]
---
## Key Features
1. **[Feature Name]**: [1-2 sentence description of what it is and why it
matters to the player]
2. **[Feature Name]**: [Description]
3. **[Feature Name]**: [Description]
4. **[Feature Name]**: [Description]
5. **[Feature Name]**: [Description]
---
## Visual Identity
[Brief description of the art style, mood, and visual tone. Include reference
images or mood board link if available.]
**Art Style**: [e.g., "Hand-painted 2D with dynamic lighting, inspired by
Hollow Knight's atmosphere but with warmer colors"]
---
## Audio Identity
[Brief description of the sonic palette and musical direction.]
**Music**: [e.g., "Adaptive orchestral with folk instruments, shifting based
on biome and combat intensity"]
**SFX**: [e.g., "Crunchy, satisfying impact sounds. Tactile feedback on every
player action."]
---
## Business Model
| Aspect | Plan |
| ---- | ---- |
| **Model** | [Premium $X / F2P / etc.] |
| **Platforms** | [Steam, Console, Mobile] |
| **Price Point** | [$X.XX] |
| **DLC/Expansion Plans** | [Post-launch content strategy] |
| **Monetization Ethics** | [What we will and won't do] |
---
## Development Plan
| Milestone | Duration | Deliverable |
| ---- | ---- | ---- |
| Concept & Pre-production | [X weeks] | Game concept, pillars, vertical slice plan |
| Vertical Slice | [X weeks] | Playable slice demonstrating core loop |
| Alpha | [X weeks] | All features in, content placeholder |
| Beta | [X weeks] | Content complete, polish pass |
| Launch | [Date] | Release build |
**Team Size**: [X people, roles]
**Engine**: [Godot / Unity / Unreal]
**Estimated Budget**: [Range if applicable]
---
## Risks and Mitigation
| Risk | Likelihood | Impact | Mitigation |
| ---- | ---- | ---- | ---- |
| [Risk 1] | [H/M/L] | [H/M/L] | [How we handle it] |
| [Risk 2] | [H/M/L] | [H/M/L] | [Mitigation] |
| [Risk 3] | [H/M/L] | [H/M/L] | [Mitigation] |
---
## The Ask
[What do you need? Funding, publishing deal, team members, feedback? Be
specific about what you're looking for and what you're offering in return.]