3.4 KiB
Game Pitch: [Title]
Version: [Draft Number] Date: [Date]
The Hook
[One powerful sentence. If someone reads nothing else, this should make them curious.]
What Is It?
[2-3 sentences expanding the hook into a clear picture. Genre, setting, core mechanic, and what makes it special.]
Why Now?
[Why is this the right game at the right time? Market trends, audience gaps, technology enablers, cultural relevance.]
Target Audience
Primary: [Who is the core audience? Be specific — not "gamers" but "roguelike fans who enjoy build-crafting and short sessions"]
Secondary: [Adjacent audience who would also enjoy this]
Market Size: [Estimated TAM based on comparable titles]
Comparable Titles
| Title | Similarity | Our Differentiation | Commercial Performance |
|---|---|---|---|
| [Game 1] | [What's similar] | [What's different/better] | [Revenue/units if known] |
| [Game 2] | [What's similar] | [What's different/better] | [Performance] |
| [Game 3] | [What's similar] | [What's different/better] | [Performance] |
Core Experience
The Player Fantasy
[What does the player get to BE or DO? The emotional promise.]
Core Loop (30 seconds)
[Describe the primary activity]
Session Flow (30 minutes)
[What does a typical session look like start to finish?]
Progression Hook
[Why do players come back tomorrow?]
Key Features
- [Feature Name]: [1-2 sentence description of what it is and why it matters to the player]
- [Feature Name]: [Description]
- [Feature Name]: [Description]
- [Feature Name]: [Description]
- [Feature Name]: [Description]
Visual Identity
[Brief description of the art style, mood, and visual tone. Include reference images or mood board link if available.]
Art Style: [e.g., "Hand-painted 2D with dynamic lighting, inspired by Hollow Knight's atmosphere but with warmer colors"]
Audio Identity
[Brief description of the sonic palette and musical direction.]
Music: [e.g., "Adaptive orchestral with folk instruments, shifting based on biome and combat intensity"]
SFX: [e.g., "Crunchy, satisfying impact sounds. Tactile feedback on every player action."]
Business Model
| Aspect | Plan |
|---|---|
| Model | [Premium $X / F2P / etc.] |
| Platforms | [Steam, Console, Mobile] |
| Price Point | [$X.XX] |
| DLC/Expansion Plans | [Post-launch content strategy] |
| Monetization Ethics | [What we will and won't do] |
Development Plan
| Milestone | Duration | Deliverable |
|---|---|---|
| Concept & Pre-production | [X weeks] | Game concept, pillars, vertical slice plan |
| Vertical Slice | [X weeks] | Playable slice demonstrating core loop |
| Alpha | [X weeks] | All features in, content placeholder |
| Beta | [X weeks] | Content complete, polish pass |
| Launch | [Date] | Release build |
Team Size: [X people, roles] Engine: [Godot / Unity / Unreal] Estimated Budget: [Range if applicable]
Risks and Mitigation
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| [Risk 1] | [H/M/L] | [H/M/L] | [How we handle it] |
| [Risk 2] | [H/M/L] | [H/M/L] | [Mitigation] |
| [Risk 3] | [H/M/L] | [H/M/L] | [Mitigation] |
The Ask
[What do you need? Funding, publishing deal, team members, feedback? Be specific about what you're looking for and what you're offering in return.]